The motto of new online store Helpsy, ‘Look Good, Do Good’, really sums it all up. It aims to challenge the misconception that ethical fashion can’t be fashion forward and cutting edge by curating beautiful and exciting designs that don’t compromise on style (just some of the designers which feature in the store include Bhava, Titania Inglis and Nettie Kent). Founded by Rachel Kibbe, a graduate of the coveted Parsons School of Design who went on to become a successful fashion writer (and even interned for Alexander Wang!), the site is brimming with loads of latest looks, which can be found under categories like ‘cruelty free’, ‘profits to philanthropy’ and ‘eco conscious.’ Lucky for us, Helpsy offers international shipping, a generous returns policy and an up to the minute blog to help you stay up to date on ethical fashion!