Hereβs definitive proof that itβs entirely possible to look sharp while wearing planet-friendly threads. Emma Watsonβs beenΒ gallivanting the globe promoting her new filmΒ Beauty and the Beast and launched The Press Tour Instagram account giving behind-the-scenes peeks into each of her glamorous outfits.
Detailed captions reveal Emma only wears clothing labels committed to being more sustainable, as verified by EcoAge. That includes faux leather jackets by Stella McCartney, a white bespoke Oscar de la Renta dress featuring hand embroidered silk taffeta made in an Italian mill, and this incredible tulle, crepe georgette silk and sequinned gown crafted from left-over fabric from a previous Elie Saab haute couture collection. Even Emma’s makeup brands are verified by Content Beauty.

The Harry PotterΒ star has long been a fierce champion for eco-fashion, making the choice in 2015 to only wear sustainable fashion on the red carpet.Β βItβs not enough for me anymore that itβs a beautiful item or a beautiful piece. I want to know that itβs not leaving a negative mark,β she told CNN last year.
Itβs not enough for me anymore that itβs a beautiful item or a beautiful piece. I want to know that itβs not leaving a negative mark.
Emma insists sheβs not paid by the brands, but rather is just βtrying to be conscious about where my clothes come from and also about the people who make themβ. She even re-wearsΒ pieces β usually a massive Hollywood no-no β as part of the sustainability-focused #30wears campaign.
Hearteningly, Emma’s Press Tour account also serves to highlight just how much primping and behind-the-scenes teamwork goes into each look, helping dispel the female perfection mythΒ that Hollywood too often promotes.
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