WhileΒ the ALS/MND Ice Bucket Challenge has been grabbing headlines this fortnight, there’s another crowd-pleasing campaign that’s beenΒ floating aroundΒ social media. This clever graphic from Greenpeace UK is part of their Save the Arctic initiative, creatingΒ awareness about proposed legislation toΒ declareΒ the Arctic a global sanctuary and ban offshore oil drilling and industrial fishing in the region. ‘If you like it then you shouldn’t put a rig on it’ isn’t Greenpeace’s only petition to sample pop-cultureΒ of late β they also have a related campaign outΒ to break an advertising deal between Shell and Lego, which comes with a very creative children’s videoΒ for a kid-friendlyΒ look at the effects ofΒ climate change. Visit Greenpeace AustraliaΒ to make yours one of the 6 million signatures needed to set this campaign on its course.









