MBFWA: Ginger & Smart

After being to many a show at various fashion weeks, one can become somewhat tired of the same old sterile (yet sleek) locations. For their show at this year’s Mercedes Benz Fashion Week Australia, however, Ginger & Smart cleverly chose the grandiose setting of Sydney’s old David Jones’ ballroom. The old-world charm of the building was contrasted with a large abstract wall art piece, designed by the Ginger & Smart duo themselves. Celebrating the label’s 10th anniversary, the mood was an upbeat and excited one.

Models slinked through wearing an eclectic blend of tailored summer suits, long flowing metallic dresses and soft knits in peach and copper. Very summery and very Sydney, the overall look was fresh and clean-cut but relaxed. Prints were very typical of Ginger & Smart’s aesthetic: blurred abstracts on mini dresses and tops in a neon palette. Each model donned a pair of Isson sunglasses and pink and purple soft-braided mohawks to tie the collection together. A stand out of the evening was the jewellery selection from Dinosaur Designs: bold bracelets and big earrings complementing each outfit and the bright, playful colour scheme. All up, Ginger & Smart again proved one of the more interesting shows of the evening; their Ethical Clothing Australia accreditation only adding to their appeal.

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