The Press Tour

ab438bfecbbb51f50a62cc34166882c7

Here’s definitive proof that it’s entirely possible to look sharp while wearing planet-friendly threads. Emma Watson’s been gallivanting the globe promoting her new film Beauty and the Beast and launched The Press Tour Instagram account giving behind-the-scenes peeks into each of her glamorous outfits.

Detailed captions reveal Emma only wears clothing labels committed to being more sustainable, as verified by EcoAge. That includes faux leather jackets by Stella McCartney, a white bespoke Oscar de la Renta dress featuring hand embroidered silk taffeta made in an Italian mill, and this incredible tulle, crepe georgette silk and sequinned gown crafted from left-over fabric from a previous Elie Saab haute couture collection. Even Emma’s makeup brands are verified by Content Beauty.

The Harry Potter star has long been a fierce champion for eco-fashion, making the choice in 2015 to only wear sustainable fashion on the red carpet. “It’s not enough for me anymore that it’s a beautiful item or a beautiful piece. I want to know that it’s not leaving a negative mark,” she told CNN last year.

It’s not enough for me anymore that it’s a beautiful item or a beautiful piece. I want to know that it’s not leaving a negative mark.

Emma insists she’s not paid by the brands, but rather is just “trying to be conscious about where my clothes come from and also about the people who make them”. She even re-wears pieces – usually a massive Hollywood no-no – as part of the sustainability-focused #30wears campaign.

Hearteningly, Emma’s Press Tour account also serves to highlight just how much primping and behind-the-scenes teamwork goes into each look, helping dispel the female perfection myth that Hollywood too often promotes.

—————————————

WORDS: KOREN HELBIG

You might also like

JOIN OUR MAILING LIST

Brighten up your inbox with our not-too-frequent emails featuring Peppermint-related news, events, competitions and more!

explore

More articles

Fancy an intentional refresh of the knicknacks and heirlooms you surround yourself with, at home or in your shopfront? The Life Instyle team share their insights about the design shifts, materials and values-led brands shaping what’s next and best.
The loss of a furry bestie cuts deep, as our Founding Editor-in-chief Kelley Sheenan knows. In Issue 64, Kelley wrote about the lessons they leave us, from dealing with fascists, napping, and the power of setting – and keeping – boundaries.
Putting together our annual Stitch Up brings on all the feels! We feel humbled that you’ve chosen to sew Peppermint patterns, we feel inspired by the versions you’ve created and we feel proud of you.

It’s beginning to look a lot like Christmas…. Which means we are officially entering party season. Work parties, friend-dos, family get-togethers and then we’re straight…

For Noosa-based designer and upcycler extraordinaire Jaharn Quinn, the perfect holiday had to tap into her obsession with timeless, elevated and sustainable slow design. Enter Eurail and a grand European adventure!
Keen to skip the last-minute panic buying trip to the mall? Choose gifts that are thoughtful and better for people and the planet instead!

Hang out with us on Instagram

West End inside and out!

How fabulous is this make from Lisa of @SunnySewsEveryday using the West End Jacket pattern (created in collab with Camille @CamiMadePatterns) for both a shirt AND jacket! 👏🏼

“Now have a Westend shirt to wear with my Westend jacket. I just can’t get enough of this pattern. I went down two sizes and used a brushed cotton from Pound Fabrics.”

Grab this gorgeous gender-neutral pattern from our website now!

#PeppermintPatterns #PeppermintWestEndJacket #JacketPattern #MeMade