In this fast-paced, globalised world, making it in the fashion industry certainly isn’t a walk in the park – especially for brands and designers who are committed to taking a slower, kinder, more sustainable approach. And with the fashion industry currently employing hundreds of millions of people and being ranked as the second most polluting industry in the world, it’s clear that there’s a need for companies that are doing business in a better way. But how can they find the tools and support needed to succeed in this tough environment? That’s where Mysource from the Ethical Fashion Forum comes in. This tech platform aims to transform the fashion industry by providing ‘one-stop shop business support’ to emerging and established fashion professionals to give them the resources they need to grow successful and sustainable businesses – including access to the right people, insider intelligence and business tools and templates. Using a clever algorithm, Mysource tailors the information to each user based on what they might need – whether they’re a fashion student, founder of a small label or global buyer for a huge company – and it also encourages sustainability by rewarding best practice with a better profile and higher search rankings on the site. Currently raising capital through a crowdfunding campaign, the platform is already making waves in the industry with high profile supporters like Vivienne Westwood, Amber Valletta and H&M on board. Here’s hoping it helps take sustainable and ethical fashion to a whole new level!
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