Eco Fashion Week Australia

PEPPERMINT EFWA

Perth may be a long way from other Australian cities, but it may be much closer in helping to bring eco fashion into the spotlight with the recent Eco Fashion Week, staged over five days in the sunny Western Australian capital. Founded by Zuhal Kuvan-Mills, a designer with her own sustainable label Green Embassy, the event showcased many up-and-coming and established independent designers to the audience of photographers, bloggers and enthusiasts from the eco fashion community around the country. Speakers at the Disposable Planet seminar included Fashion Revolution Australian co-ordinator Melinda Tually talking about the powerful impact the ‘Who Made My Clothes’ campaign has had since the collapse of Rana Plaza and Jeff Hansen, Managing Director of Sea Shepard Australia, warned of the disastrous effects that microfibres have on the ocean eco system. Jane Milburn, Textile Beat sustainability educator and author, spoke on the loss of skills in today’s society and how her slow clothing philosophy aims to inspire change in the way we engage with what we wear for the health of ourselves, others and the planet. The nightly catwalk shows saw over 50 designers (from Australia, Japan, New Zealand, Canada, Spain and more), presenting their innovative ranges – all with sustainability, the environment and people in mind. Several shows were conceptual in nature and design in order to drive a message of zero waste, plastic reduction and conscious consumerism (like the impactful, plastic-strewn show of Senorita Awesumo). Highlights included Alteva (pictured above), Lima Jordan, Elle Evans SwimwearMerino Country, Vitamin by SonalikaStudio Membrane, Zuhal’s own label Green Embassy. Other standouts were the Upcycling Challenge from Marilyn Wilson that saw preloved men’s shirts reimagined as various garments by international designers from 12 countries, and headliner Jeff Garner from US-based label Prophetik, who paired his collection with upcycled wooden jewellery from Sunshine Coast designer EcoBling. For the full list of designers check out the EFWA website. We can’t wait to watch EFWA grow and develop – fashion that is fair and mindful should always be front and centre we say!

To have a peek at more of the photos from the shows we attended, check out our gallery on Facebook.

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PHOTOS BY KELLEY SHEENAN

 

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As the world careens towards AI seeping into our feeds, finds and even friend-zones, it's becoming increasingly hard to ignore.⁠
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We just wanted to say that here at Peppermint, we are choosing to not print or publish AI-generated art, photos, words, videos or content.⁠
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Merriam-Webster’s human editors chose 'slop' as the 2025 Word of the Year – they define it as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” The problem is, as AI increases in quality, it's becoming more and more difficult to ascertain what's real and what's not.⁠
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Let's be clear here, AI absolutely has its place in science, in climate modelling, in medical breakthroughs, in many places... but not in replacing the work of artists, writers and creatives.⁠
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Can we guarantee that everything we publish is AI-free? Honestly, not really. We know we are not using it to create content, but we are also relying on the artists, makers and contributors we work with, as well as our advertisers, to supply imagery, artwork or words created by humans. AI features are also creeping into programs and apps too, making it difficult to navigate. But we will do our best to avoid it and make a stand for the artists and creatives who have had their work stolen and used to train AI machines, and those who are now losing work as they are replaced by this energy-sapping, environment-destroying magic wand. ⁠
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Could using it help our productivity and bottom line? Sure. And as a small business in a difficult landscape, that's a hard one to turn down. We know other publishers who use AI to write stories, create recipes, produce photo shoots... but this one is important to us. ⁠
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'Touch grass' was also a Merriam-Webster Word of the Year. We'll happily stick with that as a theme, thanks very much. 🌿