Paint the Town Green

Thanks to Marks & Spencer, British high street fashion just got a little bit greener. The UK power brand has just announced the launch of its new campaign My Urban Green (@myurbangreen), which – in partnership with environmental charity Groundwork – aims at developing and supporting Greener Living Spaces amongst local urban communities. This isn’t something completely new: Marks & Spencer and Groundwork have been burrowing away at this initiative for the past three years, but in 2012 they will be kicking it into full gear with the goal of delivering 850 community green space activities and events across the UK by September, including engaging a whopping 135,000 people to support them. Activities on the agenda include green space maintenance, tree planting, community clean ups and gatherings, all in the hope, says Groundwork Chief Executive Tony Hawkhead, of finding “increasingly creative ways of protecting these much loved local spaces.” Amen. Now who’s going to be the first Australian brand to do the same? {Image from here}.