It’s now easier than ever to find eco-friendly beauty products thanks to a new Australian labelling system. Good Environmental Choice Australia (GECA) has produced a new system for beauty brands that covers a whole range of personal care products like soap, shampoo and skincare. In order to qualify to display the label, brands must satisfy a range of criteria on palm oil, toxic chemicals and ‘greenwashing.’ Tom Godfrey, a Director of GECA said, “We know that on packaging there are a lot of claims of products that offer a green certification or a green seal, but really we don’t know what’s behind those claims.” The new system hopes to take the hard work out of navigating the beauty counters by encouraging responsible brands to market their environmental credentials. With over 2000 certified products, keep your eyes peeled for the GECA tick!