Between 2000 to 2015, global clothing production doubled... while the duration of garment use decreased by 36%.
We are throwing away clothing at a faster rate than ever before. How can we tackle this problem?
✨️ WEAR
Be an outfit repeater - wear your items of clothing as long as possible. Learn to style your garments in various ways. Loved clothing lasts.
✨️ SHARE
If you really need to move it along, share the love with friends - hold a clothing exchange night! Or organise a timeshare with a friend where you swap a few favourite pieces of fashion. If you really can`t find a new home for it, then donate to an op shop or charity.
✨️ CARE
The care of your clothing – washing, drying and ironing – can account for approx 30% of a garment`s total carbon footprint. Hand wash, line dry, wash in cold water, and only wash when necessary.
✨️ REPAIR
Mending – and making – slows down fast fashion buying habits. Repairing used to be common practice, until disposable fashion took over. Extending the life of clothing by just nine months can reduce carbon, water, and waste footprints by 20–30%. Fixing doesn`t need to just be utilitarian – get creative with visible mending!
*Fact from The United Nations Environment Programme
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