Send A Message

In the wake of the tragic incidents in Bangladesh’s garment industry, international sportswear giant Adidas has stepped up efforts to improve labour conditions for workers. The brand is encouraging workers in the factories of its Asian suppliers to share grievances about conditions via anonymous text to a special SMS hotline. The initiative has already been tested in one Indonesian factory and is now set to be rolled out to other locations around the country as well as Vietnam. The project was inspired by the ILO Better Work initiative and encourages direct, easy communication between the company and factory workers. This isn’t the first time the Adidas Group has shown this kind of leadership. In 2000, they were the first sporting goods company to report on sustainability and in fact, this recent announcement coincides with its latest report, which you can read online.