The Life Authentic with Artist and Surface Pattern Designer Kirsten Katz


Inspired by the beauty of the world around us, Kirsten Katz embraces her unique vision and the unlimited potential of surface design to bring a riot of colour to the everyday.  

How did you get started in art and surface pattern design?

It’s been a lengthy journey, yet one that I wouldn’t trade for anything in the world. Growing up in a family of artistic individuals, my creativity and passion for the arts were nurtured from a young age and I have always been drawn to the world of art and design. After spending 30 years in the jewellery industry, I made the decision to pursue my love for design and applied to study textile and print design at The Fashion Design Studio in Sydney.

While studying, it opened my eyes to a new world of possibilities, and it was then that I discovered my true passion – I decided to take a leap of faith to pursue a new career as a surface designer. Since then, I have poured my heart and soul into creating unique, inspiring patterns and artworks that bring colour and beauty into the world. 

Nature is a significant source of inspiration and flowers have become my muse.

Where do you draw inspiration from?

As an artist, I draw inspiration from the world around me. Nature is a significant source of inspiration and flowers have become my muse – the variety of species, the intricate details of the petals, the way the stems bend and twist, the foliage and the wide array of colours and textures.

As a designer, I am inspired by the cultural heritage and avant-garde styles of different eras and regions. I merge these aspects to create designs that incorporate bold shapes and bright colours into fresh, distinctive designs that reflect my unique perspective and creative vision.

What appeals to you about surface pattern design?

Surface pattern design offers a unique and exciting way of displaying art that goes beyond traditional formats. Unlike traditional art formats, the artist can translate their creativity into designs, patterns and motifs that can be applied to almost everything. By adding a pattern to a surface, designers can enhance the visual appeal of a vast range of products and objects, making them more desirable, attractive and memorable.

Surface pattern design is not limited to any specific medium or context, which allows designers to explore and experiment with an infinite range of possibilities. From fabrics to ceramics, packaging to wallpaper, high-end fashion to everyday objects, surface pattern design has the power to transform and enrich any surface. It’s a form of art that combines creativity, functionality and innovation, which makes it rewarding for designers who want to make a tangible impact on people’s lives by enhancing the aesthetic value of products that are used every day. 

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Why is authenticity in design so important to you? 

It allows me to create work that reflects my unique perspective and voice. It gives me the freedom to take risks, try new things and push boundaries without worrying about being judged or rejected for not conforming to traditional norms. In my practice, authenticity looks like a commitment to being true to myself, no matter what anyone else may say or think. It means staying true to my values, vision and purpose – never compromising on what I believe in. This approach not only makes me more fulfilled and satisfied as a designer but also helps me stand out and make a real impact in the world.

What is your favourite thing about using Spoonflower?

As a designer and artist, my favourite thing about using Spoonflower is their commitment to empowering small, independent designers and creators. The company provides an easy-to-use platform that allows artists to showcase and sell their designs by connecting them with a global community of customers who appreciate unique designs. Spoonflower supports independent designers to create their own fabric, wallpaper and home decor. The company upholds environmental sustainability by printing only what is ordered, reducing waste in the process. These aspects make for a fulfilling and creative experience for both designers and consumers alike. Spoonflower gave me the opportunity when I first started as a surface pattern designer to pursue my passion for design and made it possible to share my work with a supportive, engaged audience.

In my practice, authenticity looks like a commitment to being true to myself, no matter what anyone else may say or think.

What’s been the biggest learning curve throughout your career? 

To trust in my own creative vision and develop a strong sense of self-belief by creating the art and designs that I personally loved and that I wanted to see in the world. I learned the importance of staying true to my unique vision and using it to differentiate myself in a crowded marketplace was the key to finding my artistic voice, style and ultimately the success of my brand. By prioritising authenticity and constantly refining my craft, I have been able to establish a loyal customer base and build a recognisable style and design business. Along the way, I also learned the importance of perseverance, hard work and adaptability in the ever-changing landscape of the creative industry.

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