Question: What makes advertising sustainable and cars a renewable resource? Answer: First World Trash. Designer Jenelle Malbrough from Queens, New York, rescues old billboards and salvages car seat belts to create colour-popping tote bags, messengers, laptop and iPad sleeves, duffles, wallets and more! Each waterproof and tear resistant bag is unique in colour, graphic and font, and each and every one is designed and individually handmade by Jenelle herself. Wowee. Trash bags these are not!