Bare For Good
- Words by Peppermint
Celebrities caught in the nuddy often make headlines for all the wrong reasons – but this time, it’s all for a good cause. Ahead of Fashion Revolution Week, which launches on Monday, 11 Aussie celebrities and changemakers have taken most of their kit off in a photoshoot aimed at revealing the shocking reality of fast fashion.
Among those who hopped into their dacks for the Bare For Good campaign are TV gardening star Costa Georgiadis, ethical fashion expert Clara Vuletich and Fashion Revolution Australia coordinator Melinda Tually.
Environmentalist and model Laura Wells, who also took part, says she used to buy loads of cheap clothes until she realised their real cost: inhumane working conditions for makers and destructive impacts on our environment.
“I think it’s important to really put your heart and soul into what you purchase – really understanding where it came from, who made it, how it was made (and) the environmental impact,” Laura says. “For me, they’re all really important things that we should be considering, instead of just how cheap it is. The rule that I really stand by when I’m purchasing is looking at its footprint, where it’s come from and where it will go in the future.”
The campaign is the brainchild of Mighty Good Undies, a new Aussie ethical brand making knickers from good stuff like Certified Organic and Fairtrade cotton. It’s sourced from Chetna Organic, a co-op of 15,000 small organic cotton farmers, and The Rajlakshmi Cotton Mills, an Indian company making cotton into garments using fair working standards, as overseen by the UN’s International Labour Organisation.
Says Take 3 for the Sea founder Tim Silverwood, who’s also part of the Bare For Good campaign, buying clothes made from natural fibres is an environmentally friendly must.
“I’m definitely really concerned at the moment about the increase in synthetic textiles. We’re now understanding that when you wash synthetic clothing, it sheds fibres, which then end up in our waterways, our oceans and affect wildlife,” he says.
“So I think a really big lesson is, only wash when you need to wash. There’s no point washing for the sake of it. Which I guess also opens up the option of trying not to use so many synthetic fibres, trying to use those natural fibres.”
If you want to see more high profile people in their pants, plus short videos of each one explaining their ethical fashion ethos, the Bare For Good campaign officially launches on Monday, April 24.
—————————————
WORDS: KOREN HELBIG
JOIN OUR MAILING LIST
Brighten up your inbox with our not-too-frequent emails featuring Peppermint-related news, events, competitions and more!
explore
More articles
Hang out with us on Instagram
Between 2000 to 2015, global clothing production doubled... while the duration of garment use decreased by 36%.
We are throwing away clothing at a faster rate than ever before. How can we tackle this problem?
✨️ WEAR
Be an outfit repeater - wear your items of clothing as long as possible. Learn to style your garments in various ways. Loved clothing lasts.
✨️ SHARE
If you really need to move it along, share the love with friends - hold a clothing exchange night! Or organise a timeshare with a friend where you swap a few favourite pieces of fashion. If you really can`t find a new home for it, then donate to an op shop or charity.
✨️ CARE
The care of your clothing – washing, drying and ironing – can account for approx 30% of a garment`s total carbon footprint. Hand wash, line dry, wash in cold water, and only wash when necessary.
✨️ REPAIR
Mending – and making – slows down fast fashion buying habits. Repairing used to be common practice, until disposable fashion took over. Extending the life of clothing by just nine months can reduce carbon, water, and waste footprints by 20–30%. Fixing doesn`t need to just be utilitarian – get creative with visible mending!
*Fact from The United Nations Environment Programme
#PeppermintMagazine #WearShareCareRepair #SustainableFashion
Have you whipped up the Acacia A-Line Skirt yet? 🪡
Accessible to beginner and experienced sewists alike, its classic style makes this skirt a wardrobe staple and a pattern you can happily play on repeat. Curved front pockets and the fun exposed-zip detail at the centre back make this style pop! The Acacia is a blank canvas, awaiting inspiration – add contrast top stitching, trim the pockets with bias binding or even change the length. We’ve chosen the smooth, clean lines that come from facing the waist, with back darts to ensure a neat fit on the hip. *chef’s kiss*
This pattern was made with the support of the lovely folk at @WeftAndWarpFabrics 🫶🏼 The team at Weft and Warp graciously sent three sewists the fabric of their choice to whip up their own Acacia A-Line – the results are super sweet!
Head to our website to see the makes from @The.Sewcialite @HandmadeByCarolyn and @You_CanSew - link in bio!
#PeppermintAcaciaAlineSkirt #PeppermintPatterns #WeftAndWarpFabrics #MeMade
Polka dots for days…
We love this Tansey Top by @_Rubys_Threads_ - the ultimate simple but stylish top you need in your rotation now!
Pattern: #PeppermintTanseyTop
Fabric: Japanese cotton @RawFibre
#MeMade #PeppermintPatterns
How`s your long weekend going? Working hard on your PhD? 🪡✂️🧵
Image from JoellsLeatherWorks on @Etsy
#ProjectsHalfDone #SewingPile #ProjectPile
In case no-one has told you lately, Emma Giacalone says you`re a good egg. (And we happen to agree).
This incredible mini egg embroidered 3D artwork was created by @Emma_Giacalone_Textiles, a textile artist in Gloucestershire, UK.
"When we buy an item of clothing, a label is attached telling us how to look after it to keep it at its very best. My mission is to create little care instructions to help to remind us to lead our happiest life."
INGREDIENTS: Freehand machine embroidered onto 100% cotton, using Egyptian cotton thread, and wool felt backing.
#EasterArt #GoodEgg #TextileArt
No ordinary wrap dress! 💃
Wrap dress wardrobe malfunction? Not with the Peppermint Waratah Wrap Dress pattern! We designed the Waratah to make sure this never happens.
Enjoy a few BTS videos from this super fun shoot. Maybe some inspo for Easter weekend sewing?
MODELS/SEWISTS: @Melt.Stitches, @KatieMakesADress @Tricky.Pockets @Laura_The_Maker
Head to the link in bio for the #PeppermintWaratahWrapDress 🪡
#PeppermintPatterns #SewingPattern #MeMade #WrapDress
