Stripping down for Fashion Revolution week, Australian ethical underwear brand Mighty Good Undies (who have achieved an A+ rating by the Baptist World Aid Ethical Fashion Report for the last three years running) have collaborated with change makers and eco-warriors who are driven to create positive social and environmental impact in their lives. The Bare For Good campaign, designed to bring awareness to ethical fashion, includes Tara Moss – novelist, model and presenter, Ellia Green – women’s rugby 7’s player, Yatu Widders-Hunt – TV Presenter and Australian Indigenous Fashion founder, Camille Reed – Founder of Australian Circular Fashion, Cameron Kite – waste activist and founder of Trash Your Selfie and Ayla Wilton – sustainable business advocate.
“For me sustainable fashion means that if I buy a garment I know the exact details of the garment; from where it was made, who made the garment and whether they were paid a living wage and the exact origins of the materials. Ultimately, it’s about environmental and social accountability,” says Ellia Green. “Fashion brands hold a lot of cache and influence and they can use that for good. I believe the could have a huge impact in tackling climate change and poverty through corporate responsibility and transparency.”
Tara Moss; internationally renowned novelist, TV presenter and journalist, also stripped down to her Mighty Good Undies in support of her passion for a fair and equal fashion industry. “Sustainable fashion should be exactly what it sounds like – something that doesn’t have a negative impact on the environment and the planet that we all share,” she told Mighty Good Undies.
The portrait series was shot by photographer Chris Prestidge and Berndt Sellheim (Tara Moss), capturing each ambassador in their Mighty Good underwear in an act of support of the movement towards a more transparent, sustainable and ethical fashion industry. Co Founder of Mighty Good Undies, Elena Antoniou, says “Approximately 75 million people work in the fashion industry and 80% of them are women between the ages of 18 and 35, so we were thrilled to have Tara involved in our Mighty Good campaign because she is such a strong female role model and activist for the rights of women and children.” Elena continues “There are every day heroes who are doing their part in creating a fairer and more transparent world and our other brilliant ambassadors this year represent that.”
Known for her love of vintage and sewing (from her YouTube makers series), Tara Moss says “I love vintage and things that have a history and we have so many beautiful things from the past that aren’t being appreciated now. We have warehouses and attics full of clothing and other usable objects and things that will help out lives but we’re not using them. I’m big on buying vintage, buying second-hand, recycling and up cycling whether it’s old clothes or other objects. Every bit of my wardrobe is a love story.
I absolutely love that some brands are taking a stand and being more sustainable to show others how you can have a business model that does good.”
To read more from the Bare For Good series, head to Might Good Undies.