Ekocycle

Many people know them as an opponent of the Australian Container Deposit Scheme, so it may surprise you to learn that Coca-Cola are now spearheading one of 2015’s biggest eco-fashion collaborations. And as various media outlets are reporting, it isn’t a PR stunt dreamed up by the soft-drink giant, but rather began when Coca-Cola were approached with a rather unique partnership opportunity. Following the footsteps of fellow musician Pharrell Williams, tech entrepreneur and philanthropist will.i.am (of Black Eyed Peas fame) is the brains behind Ekocycle, a new consumer initiative devised in response to global waste issues. Two years after he first pitched Ekocycle (notice the first part of the name is ‘Coke’ spelled backwards) to the business partner he had in mind, Coca-Cola has come to the table to lend the Ekocycle juggernaut an extra shot of star power.

Ekocycle

Partnering with brands such as Levis, MCM, Globe-Trotter and New Zealand’s H Brothers, Ekocycle’s mission is to encourage established labels to reimagine their best-selling products using recycled materials. With the funds to back up their bold vision for revolutionising the manufacturing industry, part of Ekocycle’s journey has seen them work closely with 3D Systems for the past 18 months. Together they have developed the Ekocycle Cube, a specially designed 3D printer that manufactures ‘base-cloth’ fabric from a special filament cartridge that is fed with old plastic bottles. The first few collections to carry the Ekocycle logo include garments for men and women, luggage and tech-accessories, all made using this technology and a percentage of recycled PET plastic.

Launching exclusively through British retailer Harrods this month, Ekocycle is already making headlines across the world. For Coca-Cola, it’s a unique opportunity to reach the new “re-generation” of consumers, poignantly by demonstrating how their own plastic bottles and aluminum cans can now be turned into luxury lifestyle products. With new Ekocycle ranges planned for Adidas, Terracotta and Angela Scott and a tech legacy that promises to live beyond the brand, there’s little doubt Coca-Cola have thrown their weight behind one of this year’s most clever eco initiatives.

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Pull up a chair… there’s room at this table!⁠
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For the first time, Feast for Freedom is bringing people together for a spectacular long-table dinner as part of the Melbourne Food & Wine Festival.⁠
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A Longer Table is exactly what it sounds like: one beautiful shared table inside the Asylum Seeker Resource Centre (@Asrc1), piled with generous dishes inspired by this year’s hero cooks, Noha and Nige.⁠
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From 6 to 9pm on Wednesday, 25 March, this is what you can expect:⁠
🍽 A three-course shared feast⁠
🍷 Matched drinks⁠
🎶 Live entertainment⁠
✨ A room full of good humans⁠
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Your ticket doesn’t just buy you a delicious dinner. It supports the ASRC’s vital work and helps create a fairer future for people seeking asylum.⁠
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Seats are limited, and long tables have a way of filling up quickly – head to @MelbFoodAndWine’s website to book now: feastforfreedom.org.au/mfwf⁠
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#FeastForFreedom #MelbourneFoodAndWineFestival #LongTableDinner #FoodForChange ⁠
Sew versatile! 🪡

Another great make from Lisa from @SunnySewsEveryday:

My #PeppermintWaratahWrapDress is finished and I’m so proud of it. It has been designed not to flap open and flash your pants in the wind, so I feel confident it will be a great wheelchair or standing dress in English weather.

#PeppermintPatterns #WrapDress #WrapDressPattern
✨ INSTANT CLASSIC ✨

The Peppermint Myrtle Shift Dress is a beginner-friendly make with a few special details based on the ever-stylish shift shape – the perfect dress you need in your wardrobe right now! 

Myrtle cuts above the knee with options to customise the length. Don’t think she’s reserved for hot weather either: try a heavier-weight fabric to turn your Myrtle into a pinafore-style garment for layering.

For our fabrics we chose two from our lovely sewing partner @Karmme_Apparel – the bold Rottnest Stripes in a lightweight, soft-drape cotton, and the quality linen in the handpainted Mexico Collection. 

Get making the Myrtle – the only question is, can you stop at just one?

Link in bio 🪡

Fabric: @Karmme_Apparel
Sewist: @Laura_The_Maker
Photos: @KelleySheenan
Models: @SerahSews and @Pins_And_Tonic
Location: @ShareTheDignityAustralia

#PeppermintMyrtleShiftDress #PeppermintPatterns