Generation Photoshop

Fotoshop by Adobe


Maybe she’s born with it? Sure, if her mother owned a pink plastic car and was married to a man named Ken. These days you can barely walk half a block without confronting hoards of overblown, airbrushed faces staring you down from billboards, newsstands and TV screens. Kim Kardashian has a new bikini body? No she doesn’t. Kim Kardashian has good lighting and a very savvy photo editor. At Peppermint, we couldn’t care less about keeping up with Kim and her clan of Kardashians. Our goal is to keep pushing the Voluntary Industry Code Of Conduct created by the National Advisory Group on Body Image to help create more positive beauty ideals. Its aim is to bring about long-term cultural change in the media by encouraging the normalisation of natural and ‘real’ looking women, diversity in the idea and ideals of beauty and use of faces and bodies which have not been digitally manipulated. (Plus we honestly think pore-less, airbrushed skin and facial/body homogenisation just looks eek).

But we’ll be the first to admit it’s definitely not easy trying to champion change in an industry firmly set in its ways, and we certainly don’t always get what we want: from photographers who refuse to release unretouched images, to modelling agencies without girls beyond a Size 8 on their books and clothing labels without the sample sizes to fit a woman any bigger than this anyway. It’s an industry where professionalism is judged by the lack of texture on a model’s face (and the bronzed, digitally-lengthened limbs that accompany her), and for most, to steer away from this expectation is a huge risk.

They call it ‘polished’. We call it problematic. What do you think?

You might also like

JOIN OUR MAILING LIST

Brighten up your inbox with our not-too-frequent emails featuring Peppermint-related news, events, competitions and more!

explore

More articles

Handcrafted on the NSW North Coast, Ruco Paints brings sustainability and artistry together through vegan paints, refillable ceramic pots and small-batch colour runs. Founder Marlena Taylor shares why ‘living a making’ matters.
Fancy an intentional refresh of the knicknacks and heirlooms you surround yourself with, at home or in your shopfront? The Life Instyle team share their insights about the design shifts, materials and values-led brands shaping what’s next and best.
The loss of a furry bestie cuts deep, as our Founding Editor-in-chief Kelley Sheenan knows. In Issue 64, Kelley wrote about the lessons they leave us, from dealing with fascists, napping, and the power of setting – and keeping – boundaries.
Putting together our annual Stitch Up brings on all the feels! We feel humbled that you’ve chosen to sew Peppermint patterns, we feel inspired by the versions you’ve created and we feel proud of you.

Look, I don’t want to make anyone panic but IT’S DECEMBER!!! If you’re planning to give homemade gifts, you’re going to have to act fast. …

For Noosa-based designer and upcycler extraordinaire Jaharn Quinn, the perfect holiday had to tap into her obsession with timeless, elevated and sustainable slow design. Enter Eurail and a grand European adventure!

Hang out with us on Instagram

“We are in unprecedented times in the United States, at least in terms of having a government who openly and unabashedly disparages, rejects and causes harm to trans folks and other marginalised groups, including immigrants. So my team decided I should make a piece of art that included the words ‘You Belong Here’ that people could hang in their homes, and this piece was born.” @LisaCongdon 💕⁠
⁠
These words were spoken by Lisa in our latest issue, and they are now more relevant than ever. Our latest issue is full of creativity, inclusivity and belonging. Our cover is the front door, welcoming you into our house of hope. You are welcome. You are valued. Take a seat at our table. ⁠
⁠
YOU BELONG HERE. 🫶⁠
⁠
Issue 64 cover artwork by @LisaCongdon⁠
⁠
At newsagents and stockists now.⁠
⁠
#PeppermintMagazine #EqualRights #LGBTQI+ #Equality #YouBelong
Who’s going to the sold out Liberty Fabrics Showcase in Brisbane or Melbourne? 🙋‍♀️

To say we’re excited is an understatement! Maybe we’re biased because our lovely Laura (Sewing Manager) is walking in the fashion parade along with many other incredible sewists in our community, but also - there’s SO many good things: retail stalls featuring exclusive products, rare finds and all things @LibertyFabrics, and sneak peeks at brand-new quilting and fashion collections, including the Liberty Fabrics Spring/Summer ‘Floral Rebellion’ collection⁠.

Also - Liberty legends Mary-Ann Dunkley (Head of Design) and Anna Buruma (ex-Head of Archive) are flying in from London especially!⁠

Keep an eye on our socials this weekend for BTS! 🌸🌼🌺

Brisbane 7/2/26
Melb 14/2/26

From @Laura_The_Maker:

If you know me irl then you probably know that I only do one take for my reels so enjoy this vid of me saying thousands of words about an exciting collaboration I’m participating in for 2026!

Thanks to the teams @2GreenZebras @Regent_Street_Fabrics and @StyleArc for including me on the runway. I absolutely can’t wait!

Obviously I’ll be hoping for enough scrap fabric to make some kind of accessories…

#libertyfabrics #libertyfabricsshowcase